April 23, 2015

On blogmint and their campaigns

              Well,I don't know how many of you have heard about this network called blogmint. It's basically a blogging platform which helps to connect bloggers and India's top brands.Confused? Okay,I'll make it simple.Suppose,you are the CEO of a famous (say,a fashion brand) brand and you want to increase it's penetration among it's target consumer group,blogmint helps you in achieving the same by making a campaign for it in their network.The top fashion bloggers who are registered with blogmint will thereby take part in the campaign by writing about your product which helps in increasing the brand awareness among the target (consumer) population.Currently,there are about three dozen campaigns hosted in their platform and I have been fortunate enough to take part in a couple of them.Frankly speaking,I had a good time writing for them and from my experience,I can confidently say that it turned out to be a win-win situation for both parties.Now,don't get me wrong,these campaign posts are not mere advertorial pieces.Agreed,you ought to include a couple of their(brand) links in your posts,but the content of the post will be totally yours and mostly generic.The team at blogmint is also very inspiring and encouraging.
So,if you are a blogger and haven't checked out this platform yet,do it at the earliest! 



anand said...

shall check out their site soon